Matthew was previously CEO of SaaS Retail startup ImpulseLogic and senior advisor to Wheyhey and MOTH drinks. His past roles include Group CEO of Hexcite Group and CEO of Spinneys in Dubai. He also held senior positions at Waitrose and various positions in commercial, marketing, and supply chain at Wal-Mart and Asda.
Matthew has a BSc in Technology and Management from University of Sunderland and has completed leadership programs with Windsor Leadership Trust and Confederation of British Industry.